Are you looking for a way to create more consistency in your marketing? Do you need a more practical place to store all your branding information?
Having an interactive brand guide is a key tool that’ll help you take your branding to the next level. This article will run through all the ways in which having a virtual brand guide can help improve the consistency of your marketing.
If you want to learn more about why brand guidelines are so key, then have a look at our article on our learning hub.
What is an interactive brand guideline?
An interactive brand guideline is a website or webpage that consists of all your marketing resources. From logos to brand colours to assets, your marketing materials are stored here and can be downloaded when required.
Its main goal is to keep all your marketing materials and rules in one place that your marketing and internal team can refer back to when needed.
What are the benefits?
Consistency in your marketing
One of the main ways that an interactive online brand guide can help maintain your marketing is by ensuring consistency. Whether you’re a large or small company, having lots of different people working on your marketing creates space for errors, mistakes, and inconsistency.
If you have multiple marketing teams or are working with freelancers or agencies, having an online interactive brand guideline that they can all turn to for guidance and accuracy is essential to keeping everyone on track.
Why is consistency important for your company?
Consistency is an important part of marketing as it builds on the audience’s brand recall. Brand recognisability and recallability are key in converting your audiences into viable leads. Not every one of your audience members is going to be ready to adopt your medical technology the moment they come into contact with your marketing collateral.
This is why, when they’re ready to buy, as they have experienced the problem you solve, you need to be the first name that comes to their mind—the first person they turn to.
This can be achieved through repeated and consistent marketing. By keeping your branding the same every time your audience comes into contact with you, you’ll be prompting their memory and further solidifying your spot in their mind.
If you want to learn more about how to be consistent in your marketing, read our article.
Are you looking to create your own online interactive brand guidelines?
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Using your branding correctly
Having an interactive brand guide can also help make sure that you are using your branding correctly. It’s one thing to know what your brand colours are; it’s another to know the guidelines for your logo placement and how your lockups or brand assets should appear.
An example of this might be that your headings are always in your brand’s primary colour and the secondary headings are always in the brand’s secondary colour. Also, the weight of your font changes for each.
Explaining how to use your brand assets is a key part of the brand guideline that will ensure that all the teams are on the same page when it comes to creating marketing materials.
One version of your brand guidelines, always perfect and up to date
Saving you time and streamlining your whole marketing process by keeping all your brand assets and information in one place, an interactive online guideline could be the next step for you.
A one-stop place where your marketing and internal team can go to download logos and assets at the click of a button rather than hunting through your file system looking for the right folder.
Having easy brand accessibility also prevents variation in your marketing, as without these guides, your team members might try to interpret what they feel your brand is rather than what it actually is.
Quality of marketing
Another benefit that interactive brand guidelines can bring to the table is that they can introduce a new consistent standard of asset quality into your marketing. By adding only the highest quality of images to your brand guidelines, you’ll never have to settle for a fuzzy logo again, or worse, an incorrect out-of-date one.
Whether you need to add a logo to your social media or brand a booth at a conference, you can rest assured that you have sent off your branding with the highest resolution.
Why should you invest in interactive brand guidelines?
Hopefully, you now have a strong understanding of all the benefits that interactive guidelines can bring to your marketing process.
Not only will it help maintain a level of consistency and professionalism in your marketing campaigns, but it can add a cohesive feeling to all your campaigns.