Your device is ready.
Is your launch?
Most medical device launches underperform because the marketing starts too late, lacks structure, or does not speak to what your audience needs to hear. We change that.
Book your free strategy call
Speak with a MedTech launch specialist. No commitment, no pitch. Just an honest conversation about your device.
50+ MedTech companies trust Podymos. No spam, ever.
Certified in the world's leading messaging and buyer enablement frameworks, applied exclusively to medical devices.
A great device does not guarantee
a great launch
You have invested years in development. But without the right launch strategy, even the best technology can struggle to gain traction in the market.
Opportunities slip away
Early momentum is everything. Without clear messaging from day one, your audience moves on before they understand your value and competitors fill the gap.
Momentum stalls
Without a structured plan, your launch loses speed after the initial push. Sales slow, engagement drops, and your team loses confidence in the strategy.
Credibility suffers
Investors, KOLs, and early adopters judge you on how you show up. A disjointed launch signals a company that is not ready for the market.
What does a structured launch plan look like?
In under two minutes, see how we help MedTech companies go from pre-approval planning to a launch that builds real momentum.
Clarity first, then trust at every stage
The best launches do two things well. They make the device easy to understand from the very first touchpoint. And they give prospects the information they need, when they need it, so they can decide for themselves whether your device is right for them.
Messaging that lands in seconds
Your audience should understand what your device does, why it matters, and what to do next without having to decode marketing language or dig through features. If they cannot explain your value to a colleague in one sentence, the messaging is not working.
Content that builds trust before you meet
The best prospects do their own research. If your website, videos and guides answer the questions they are already asking, including pricing, comparisons, and limitations, they arrive at conversations better informed, more qualified, and ready to act.
A digital presence that works around the clock
Your website should educate, not just describe. When it helps prospects self-qualify by showing them clearly whether your device fits their needs, it becomes your most consistent and cost-effective sales channel from day one.
A sales team that educates, not just pitches
When your reps can share the right content at the right time, conversations change. Prospects have already learned the basics, so meetings focus on fit and next steps. Sales cycles get shorter because the hard work happens before the call.
Most launches begin planning
9 months before approval
This allows enough time to build everything you need while staying flexible enough to adapt as regulatory timelines shift.
Strategy and messaging
- Develop clear, audience specific messaging for HCPs, patients and procurement
- Map the buyer's journey and the content needed at each stage
- Align internal teams on positioning and key claims
Build and test materials
- Create educational content: videos, guides, and materials that answer real questions
- Build your website to help prospects learn and self-qualify
- Develop congress assets, social content and email campaigns
Prepare and launch
- Equip your sales team with content they can share to educate prospects
- Train on messaging, objection handling and how to use content in the sales process
- Finalise go to market execution across regions
Launch with clarity and real momentum
A successful product launch does more than put a device on the market. It builds the foundation for long term commercial success.
Revenue and investor confidence
Build early revenue, energise your team, and give investors visible evidence that your go to market strategy is working from the very first month.
Clinical credibility
Get KOLs talking and early adopters advocating for your device. Credibility compounds when your launch makes a strong first impression in the market.
Patient impact faster
The sooner your device gains traction, the sooner it reaches the patients who need it. A great launch shortens the time to real world impact.
Everything your launch needs,
under one roof
From the messaging that starts it all to the content and campaigns that build trust across your pipeline, we handle every part of your launch.
Messaging
Clear, structured messaging that helps your audience understand your device in seconds and gives your whole team a shared language.
Brand development
Brands that connect emotionally and stand out across every channel, from logo and visual identity to bespoke imagery.
Website and digital
An optimised website that educates prospects at every stage of their journey and acts as your 24/7 sales representative from launch day.
Video and animation
80% videos, product animations and testimonials that answer the questions your audience is already asking, building trust before they meet your team.
Sales enablement
Presentations, guides and educational content your team can share with prospects so every conversation starts further along the decision journey.
Campaigns and outreach
Paid ads, social content, email campaigns and congress strategies that drive awareness and educate your audience from launch day.
A fully costed guide to launching your medical device
50 pages of expert guidance covering everything from messaging and branding to sales materials, budgets and timelines. Know exactly what a launch involves before you commit to anything.
- ✓A fully costed launch plan framework you can adapt to your device
- ✓Key milestones from pre-launch through to market adoption
- ✓How to craft messaging that resonates with HCPs and procurement
- ✓Estimated budgets and cost factors for every launch activity
- ✓Guidance on channels, tactics and when to use each one
50pages
What MedTech companies say after working with us
"Working with the team has been brilliant. They helped us refine our existing messaging and build a powerful story for a new market launch. They really understood what we wanted to say and turned it into clear, engaging messaging that highlights our product benefits."
Ophthalmic device company, United Kingdom
"Before working with Podymos we struggled to explain our device simply. Clinicians got it technically but the commercial conversation was always hard. The messaging framework gave our whole team a shared language that actually works in the room."
Surgical robotics company, United States
Here's exactly what happens
Three clear steps from first conversation to a launch that builds real momentum.
Book your call
A short introductory call with no commitment. We will listen, understand your device, and explain how we would approach your launch.
Get your launch plan
We build a tailored launch plan that fits your timeline, budget and objectives, covering everything from messaging to campaign execution.
Launch with confidence
Work with a team as passionate about your medical device as you are. Everything happens when it should, and momentum builds from day one.
Give your device the launch
it deserves
Book a short, no obligation call. We will listen to your launch goals and tell you honestly how we can help you go to market with confidence.
No obligation. 30 minute call. Tailored to your device.
Not ready to book your call yet?
Download our fully costed guide to medical device product launches. 50 pages covering timelines, tactics, budgets and everything in between. Know exactly what to expect before you commit to anything.
Download the guide →
50pages