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AI policy

Our AI policy lays out how we use AI at Podymos, including information on confidentiality and copyright.

AI roles at Podymos

At Podymos, we use AI tools to improve our team's efficiency and effectiveness in medical device marketing. Our AI uses include:
  •  Preliminary market research and trend analysis
  • Data processing and segmentation
  • Administrative task automation
  • Content review and quality assurance
AI complements our internal expertise, allowing our team to focus on strategic thinking, creativity, and client-specific insights.  


Client confidentiality

We prioritise client data protection and adhere to strict confidentiality standards: 

  • No client data is shared with AI systems without explicit written consent. 
  • We comply with relevant data protection regulations, including GDPR. 
  • All data used in AI processes is anonymised and encrypted to ensure privacy. 
  • Regular security audits are conducted to maintain the integrity of our data protection measures. 

Quality and assurance and internal team team oversight

While AI streamlines certain tasks, the quality of our work remains the responsibility of our internal team. AI is used to improve productivity, allowing us to dedicate more time to creativity. 

  • All AI-generated outputs are reviewed and validated by our internal team.
  • Our team receives ongoing training to effectively integrate AI tools while maintaining critical thinking and creativity. 

Copyright laws

All creative content we produce is within the bounds of copyright laws, meaning that all the work we produce for you is owned by you.  

Podymos values transparency and client collaboration, and if we use AI for creative elements of a project, we will always seek our client's permission.  

Responsible AI

We are committed to evolving our AI capabilities responsibly. This includes: 

  • Quarterly reviews of our AI policy to ensure alignment with industry best practices.
  • Investment in ongoing training and development of our team's AI competencies.
  • Feedback from clients and industry partners is actively sought and incorporated into our AI strategy.

Continuous improvement

Podymos uses AI for efficiency and to improve our services while prioritising client protection and responsible AI implementation. We continually aim to improve and adapt to advancements in AI technology, ensuring the best outcomes for our clients. 

Updated August 2024