Does every device need its own messaging?

Yes. It can be tempting to use a single set of messaging across different products, but every individual medical device and every individual brand needs its own dedicated messaging framework to be truly effective.

Medical Device Messaging

Create messaging that's
understood in seconds

Q: How much does a messaging project cost?

At Podymos, messaging projects range from £8,350 to £15,000. What you receive for that investment includes messaging workshops to help you refine your message and define the problem you solve, all rolled into a messaging playbook with your key messaging pillars.

Q: What will we receive from a messaging project?

You receive a messaging playbook built around your key messaging pillars. This gives you a clear framework that can be used across all of your marketing and sales collateral, from your website and emails to brochures and pitch decks.

Q: How do we get started?

Get in contact via the Book My Call button. One of our marketing experts will arrange an initial call to understand what you need and what your messaging project looks like. From there, we will provide you with a detailed estimate tailored to your project.

We help MedTech companies create clear messaging that fuels sales and marketing momentum, using the world's leading messaging framework.

Book my free messaging audit Download costed project plan →

Book your free messaging audit

Speak with a MedTech messaging expert. No commitment, no pitch. Just honest advice on your device.

50+ MedTech companies trust Podymos. No spam, ever.

The only StoryBrand certified agencydedicated exclusively to the medical device industry.

The problem

Without clear messaging,
even the best device is overlooked

When people do not quickly understand the value of your device, things stall. No matter how strong the clinical evidence is.

Confused customers

Healthcare professionals do not understand what your device does or why it matters. So they do not act.

Missed opportunities

Without strong messaging, critical conversations get lost in explanation and never reach real impact.

Slower adoption

Your team lacks direction and customers disengage. Without clarity, no one knows how to move forward.

Why StoryBrand

The world's leading messaging framework, applied to medical devices

StoryBrand is a proven messaging methodology used by thousands of companies to make their marketing clear, compelling, and conversion focused. We are the only agency in the medical device industry certified to use it.

Most MedTech marketing leads with features and clinical specs. StoryBrand flips this, positioning your customer as the hero and showing clearly how your device helps them succeed. HCPs understand immediately. Conversations get easier. Adoption accelerates.

Book my free messaging audit

The StoryBrand messaging framework

A character

Your customer is the hero of the story, not your device

Has a problem

The specific clinical or commercial challenge your device addresses

Meets a guide

Your brand, positioned as the trusted expert who understands their world

Who gives a plan

A clear, simple path to solving the problem using your device

That ends in success

A vivid picture of life once the customer adopts your device

See it in action

Watch how we build your messaging

See the StoryBrand process in action and understand exactly what you will walk away with after working with Podymos.

Can't see the video? Watch it on Vimeo

When messaging is clear

Everything changes

Clear messaging is not just a marketing asset. It is the foundation that every campaign, sales conversation, and piece of collateral runs on.

Internal alignment

Everyone in your organisation, from clinical reps to leadership, is telling the same story consistently and with confidence.

Instant understanding

Healthcare professionals and patients understand your device instantly, what it does, why it is different, and why it matters to them.

Momentum across channels

Your messaging drives traction across campaigns, sales meetings, pitch decks, and educational materials, all pulling in the same direction.

What you receive

A branded messaging book you can use today

You will receive a fully designed, branded messaging guide built specifically for your device, your audience, and your market. It becomes the single source of truth for all your communications.

✓Your core brand story, built on the StoryBrand framework
✓A clear one-liner your whole team can use immediately
✓Messaging tailored for each audience: HCPs, procurement and patients
✓Your key differentiators, clearly positioned against alternatives
✓Ready to use language for websites, sales decks, and campaigns

Book my free messaging audit Download an example messaging book →

30 pages

What our clients say

What MedTech companies say after working with us

"Working with the team has been brilliant. They helped us refine our existing messaging and build a powerful story for a new market launch. They really understood what we wanted to say and turned it into clear, engaging messaging that highlights our product benefits."

Head of UK Sales and Clinical Support

Ophthalmic device company, United Kingdom

"Before working with Podymos we struggled to explain our device simply. Clinicians got it technically but the commercial conversation was always hard. The messaging framework gave our whole team a shared language that actually works in the room."

VP of Commercial Operations

Surgical robotics company, United States

"The process was thorough and fast. Within two workshops we had messaging that our marketing and sales teams were immediately confident using. It has made briefing agencies, writing emails, and building decks so much faster."

Chief Marketing Officer

Cardiology diagnostics company, Europe

Ready to start?

Here's exactly what happens

Three clear steps from first conversation to finished messaging book.

Book your call

A short introductory call with no commitment. We will listen, understand your device, and explain exactly how we would approach your messaging.

Complete two workshops

We work with you through two focused one-hour workshops, extracting your device's unique value and building your messaging story.

Get your messaging book

Receive your branded messaging book, a complete communication framework your whole team can use to align and accelerate adoption.

Still not sure?

Not sure if messaging is right for you?

This short video answers the five questions we hear most often before a project starts.

Ready to start today?

Book a short, no obligation call. We will listen to your challenge and tell you honestly whether and how we can help.

Book my free messaging audit Download costed project plan →

No obligation. 30 minute call. Tailored to your device.

Not ready to book your call yet?

Download our fully costed guide to messaging projects, with timelines, project stages, and average project costs. Know exactly what to expect before you commit to anything.

Download the guide →

12 pages

Frequently asked questions

How do you know messaging is right for your device?

Whether you are a startup or an established MedTech company, you need clear messaging. Without it, you can't explain to your audience what problem you solve for them, and that means less engagement across every channel you use.

When should you start to invest in messaging?

At any point where you are launching a new medical device or a new brand. If you already have a device in the market, it is still important to invest in messaging. Every individual medical device and every individual brand needs its own messaging framework.

Does every stakeholder need their own messaging?

Yes. It can be tempting to use one message across stakeholders, but each medical device and every stakeholder in the buyers journey needs their own dedicated messaging framework to be truly effective. This is because you solve a different problem for each stakeholder. If you solve the same problem across stakeholders then one message can work across all, but this is a rare situation.

How much does a messaging project cost?

This will vary from agency to agency, but at Podymos, messaging projects range from £8,350 to £15,000+. What you receive for that investment includes two messaging workshops to help you refine your message and define the problem you solve. From these workshops, we develop your value proposition, one-liner, key messaging pillars and more, all delivered in a branded messaging book that can support all future communications, from emails to website pages and exhibition stands.

What will you receive from a messaging project?

You receive a branded messaging playbook built around your key messaging pillars. This gives you a clear framework that can be used across all of your marketing and sales collateral, from your website and emails to brochures and pitch decks.

How can Podymos help us implement our new messaging?

Once your messaging playbook is complete, Podymos can create the marketing collateral that brings it to life. Alternatively, the playbook can be handed over to your internal marketing team to implement.

How do we get started?

You can explore a messaging project in a few ways. Download our costed project guide to see exactly what's included, or take a look at the example BrandScript book on this page to see what a finished project looks like. When you're ready, get in contact via the Book My Call button. One of our team will arrange an initial call to understand what you need and what your messaging project looks like, and from there, we'll provide you with a detailed estimate tailored to your project.

Create messaging that'sunderstood in seconds