Two new brand launches that stand out in eye care
How we created two new product brands for NuVision Biotherapies, developing the logos, packaging, and imagery needed to launch with confidence in the regenerative ophthalmology market.
- Client
- NuVision Biotherapies
- Industry
- Regenerative ophthalmology
- What we delivered
- New brand logos, packaging, imagery
- Scope
- 2 new brand launches
The challenge
Launching new products into a market where first impressions matter
NuVision Biotherapies is a leader in regenerative eye care, developing innovative therapies for ocular surface disease. With products like Omnigen and OmniLenz already in the market, they needed a visual identity that reflected their innovation while maintaining a professional and regulatory compliant presence.
In 2023, NuVision was preparing to launch two new brands and needed a partner who understood the balance between bold, engaging design and the strict regulatory requirements of medical device packaging and marketing.
Our approach
Two new brands built from the product up
We worked closely with NuVision to understand their updated portfolio, their audience, and how each new product needed to feel distinct yet part of the same family. From there, we developed the logos, packaging, and imagery needed to bring both brands to market.
New brand logos
We created a new logo for Omigen® View, incorporating a lens aperture with six points representing the 6mm thickness of their lenses, designed to feel part of the NuVision portfolio while standing on its own. We built on the existing font to ensure both new products felt connected to the range, while giving each its own identity.
Packaging design
NuVision needed new packaging for their OmniLenz product that would be both eye catching on the shelf and fully compliant with regulatory requirements. We designed a clean, bold box that balanced strong visual impact with all required regulatory language, ensuring the product stood out in a clinical setting.
Brand imagery
We developed new imagery for use across NuVision's website, banners, and social media. We focused on a warm, human feel with patients making direct eye contact, integrating the Omigen Lenz aperture into the eye to visually communicate how the product protects. This gave NuVision a distinctive, ownable visual style across all their channels.
The impact
Two brands that now match the innovation behind them
The new branding elevated NuVision's market presence, making their latest products instantly recognisable and visually aligned with the cutting edge technology behind them. The packaging balanced regulatory requirements with bold, engaging design, improving both compliance and shelf appeal.
Stronger brand recognition
New products instantly recognisable and visually aligned with NuVision's innovation
Regulatory compliance
Packaging that meets all regulatory requirements without compromising on design impact
Increased credibility
Stronger consistency across digital and print materials enhanced engagement with healthcare professionals
See what we delivered
Ready to get started?
Here's exactly what happens
Three clear steps from first conversation to a brand identity that sets your device apart.
Book your call
A short introductory call to understand your product, your audience, and what you need to launch with impact.
Get your branding roadmap
Receive a tailored plan for the brand identity, packaging, and materials your product needs to stand out in market.
Launch with confidence
Go to market with a cohesive brand that builds trust with healthcare professionals and positions your device for adoption.
Want results like this for your device?
Book my free strategy callNo obligation. 30 minute call. Tailored to your device.
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