NuVision®needed a strong visual identity that reflected their innovation while maintaining a professional and regulatory-compliant presence across their packaging and marketing materials.
Branding
In 2023, NuVision® launched two new brands and refreshed their corporate image. We updated their colours and created a new logo for Omigen® View, incorporating the lens aperture to reflect product uniqueness
Packaging
In 2023, NuVision® launched two new brands and refreshed their corporate image. We updated their colours and created a new logo for Omigen® View, incorporating the lens aperture to reflect product uniqueness
Imagery
New imagery was developed for web, banners, and social media, focusing on a human touch with direct patient eye contact, integrating the Omigen® Lenz aperture
The impact
The refreshed branding elevated NuVision®’s market presence, making their products more recognisable and visually aligned with their cutting-edge technology. The new packaging balanced regulatory requirements with bold, engaging design, improving both compliance and shelf appeal
Stronger brand consistency across digital and print materials enhanced credibility and customer engagement, positioning NuVision® for stronger connections with healthcare professionals and increased market traction
Next steps
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