Cipher sought to reposition and relaunch their OpClear® platform to better communicate its value to healthcare professionals. Their goal was to develop compelling sales materials and digital assets that effectively showcased OpClear®’s ability to maintain surgical clarity, reinforcing its impact on improving patient outcomes. 

We were tasked with creating impactful visuals that clearly demonstrated how the OpClear® sheath maintains laparoscopic clarity by preventing visual obstructions during surgery. To ensure absolute precision, we developed each image using engineering CAD files combined with advanced image manipulation. 

The final visuals were not only highly accurate but also played a key role in educating healthcare professionals on how OpClear® works. By presenting its capabilities in a clear, engaging, and creative way, these visuals helped bring the technology to life, making its benefits instantly recognisable. 

Working closely with Cipher Surgical, we refined the messaging to highlight the critical role of the OpClear® sheath in improving laparoscopic procedures for a wide range of audiences. 

Once finalised, this messaging became the foundation for a suite of sales materials, including global brochures, VAC packs, and interactive presentations. Each piece was carefully aligned with the visuals and core messaging, creating a cohesive set of materials that clearly conveyed OpClear®’s value to key stakeholders. 

Cipher needed a resource to help healthcare professionals entering the department train to optimise their use of OpClear® and easily troubleshoot any issues they encountered. It had to be hosted on a single, easy-to-navigate platform, which is why we made it interactive—to make accessing the right information faster and more intuitive.

Through precise imagery, refined messaging, and a conversion-focused website, we helped Cipher Surgical successfully reintroduce OpClear® to the market. The new sales materials, including brochures, VAC packs, and interactive presentations, created a cohesive and persuasive narrative, while high-accuracy visuals demonstrated the technology’s benefits in a compelling way.  

As a result, OpClear® is now more effectively positioned, ensuring its advantages are clearly understood across the healthcare sector.