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Empower your audience
through education

Ensure your device is never sidelined with engaging materials that effectively educate your audience throughout their customer journey.

Service page - education 1
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Educate with
engaging materials
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Build trust with
your audience
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Make a genuine
impact on patient care

Is your educational content underperforming?

Without the right resources, knowledge, or software, it’s hard to create materials that effectively educate and engage your audience.
The result? Your device may not be used to its full potential or at all, reducing its impact on patient’s lives.

Educate and empower with engaging content

We believe that medical devices with the power to positively impact patients should never be sidelined due to underperforming educational materials.

That’s why we think about things differently to craft engaging materials, such as MOA animations, interactive product and patient tutorials, and visual clinical summaries, that effectively educate your audience.

Imagery

Create engaging visuals for everything from social media posts to clinical summaries.

Videos

Videos can include anything from patient and KOL interviews through to interactive product and patient tutorials.

Animations

Animations can vary in complexity, ranging from simpler 2D videos, like patient explainers, to more complex 3D videos, such as those illustrating mechanisms of action (MOA). We also use straightforward whiteboard animations to explain complicated technologies.

Frequently
asked questions

Medical video production

What type of videos does Podymos offer?

We can help you with:  

  • Thought leadership videos
  • Medical equipment videos
  • Corporate videos
  • Patient testimonials
  • Interactive videos 
How long will my video take?

Timelines for creating your video will depend on the type of video you’re looking for. On average, video production can take anywhere from 2 weeks, up to 24 weeks for complex interactive videos.  

How much will my video cost?

The cost of your video will depend on factors such as its length and the complexity of editing required. On average, videos cost £10,500 to £31,000, but bigger interactive video projects can cost upwards of £100,000+. 

What is the process?

The process depends on the type of video you’re creating, but it generally involves between four to six steps. Firstly, we’ll hold a briefing call to discuss your video and what success will look like. For product demonstrations or educational content, we’ll create the scripts and storyboards for your video, so everyone knows what’s going to be included. 

Once this is approved by your team, we’ll provide a filming guide for the day or days, so everyone knows what they’re doing and nothing is missed. This includes capturing the shots, the order to shoot, and the b-roll needed on the day. 

Next, the filming will take place, and then we’ll move on to post-production, including all graphics and voiceovers as required, to deliver your perfectly branded video. Finally, if you’ve opted for interactivity, this is when it’ll be programmed. 

Medical animations

How long will my animation take?

The time it takes to create your animation will depend on many factors, including its length, the level of detail required, the output quality (HD or 4K) and whether a voiceover artist and/or subtitles are needed. The average length of an animation project is 5-12 weeks.

How much will my animation cost?

It’s hard to provide an accurate answer for how much your animation will cost as there are many styles of medical device animation with differing complexity, so it really depends on what you want. Costs can range from £14, 950 - £44,000 for a 2.5-minute animation, depending on the animation style and other factors such as scene complexity and number of outputs.  

What is the process?

We’ll begin with a briefing call to discuss the objective of your animation and the messages you want to convey. Next, we’ll write the script, so we’ll know exactly how long your animation will be, and your team can sign off for regulatory compliance and clinical accuracy. 

Once approved, we’ll start to bring your animation to life with a rough storyboard that’ll show each scene as well as the transitions from one scene to another. Once approved, we’ll move on to the full design of the storyboard, in which the final images will look exactly as they’ll appear in your completed animation. 

Your animation will then be programmed in a 3D or 2D environment in which each character or feature of your device will come to life. Finally, your animation will be rendered (taking 2 or more weeks) before it goes to post-production, where video effects, voiceovers, subtitles, and any other brand assets are added.  

Imagery

What types of imagery does Podymos offer?
  • Line drawings 
  • Anatomical drawings
  • CADs
  • CGI and motion graphics
  • Product photography 
How long will my imagery take?

Imagery is relatively quick to create, taking anywhere from half a day to a week depending on the type of imagery and number of images you need. 

How much will my imagery cost?

On average, each of your images will cost between £450 for simpler line drawings, to £2,000+ for a bespoke CGI.  

What is the process?

Firstly, we’ll meet for a briefing call to understand how you want your final images to look and what you want them to show. For line and anatomical drawings, CADs, and motion graphics, we’ll go straight to drafting. You’ll have 2 review periods to share your thoughts and feedback. 

For photography, we’ll create a list of everything you need, organise a date, run the day, and then perform post-editing to ensure all your images are beautifully corrected. We can also do cut-outs at this point to provide transparent backgrounds. 

Start resonating with
your audience today

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Schedule a 30-min call todiscuss your goals.
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Receive your personalised roadmap to creative communications.
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Work with a team as passionate about medical device as you are.
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    Ramiro Farrell
    Internal Solutions Architect
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    Ramiro Farrell
    Internal Solutions Architect

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