Best medical device marketing agencies in the United States (US)
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At Podymos we meet many medical device manufacturers who are looking to commercialise in the US and need to find the perfect agency partner to support their marketing activities and boost revenue growth.
Although we are a UK agency that supports medical device companies entering the US, AU, EU and UK, we understand that we are not the perfect partner in all situations.
At Podymos, it’s important to us that you find the right agency for your project as that will lead to better outcomes in the short and long-term for both sides.
As such, here is a list of US-based marketing agencies (in no specific order) that we have heard good reviews about from other medical device manufacturers we’ve worked with.
Sprig Consulting
Team size: 12 team members (Accurate of FEB 24 LinkedIn)
Sprig Consulting was founded in 2008 in Silicon Valley in response to the emerging needs of early-stage medical technology start-ups to navigate company development with limited resources and strict financial constraints.
With experience across a broad range of therapeutic spaces, Sprig brings industry knowledge which ensures a quick ramp-up and allows them to add immediate value.
Here is a breakdown of some of the services that they offer:
|
Service |
Deliverable |
|
Strategic planning |
Market access |
|
Branding |
Messaging & positioning |
|
Market research |
Stakeholder interviews |
|
Publications |
White papers |
|
Websites |
Creative Concepts |
|
Product launches |
Commercialisation Strategy |
|
Digital & print advertising |
Banner Ads Programmatic Marketing Ad Creation & Placement Thought Leadership Email Campaigns |
|
Social media & pr |
Strategic Planning & Implementation |
ClearPivot
Team size: 10 team members (Accurate of FEB 24 LinkedIn)
ClearPivot, a Platinum Tier HubSpot partner, dedicates itself to working with their clients, so they learn to think like marketers. Its team has a wealth of knowledge in healthcare marketing and understands the ins and outs of the industry.
They use a flywheel methodology to map out a revenue-focused medical device marketing strategy for their clients. Their team has a reputation for making sense of your overall marketing approach to patch holes and take advantage of your unique opportunities for success.
Here’s a breakdown of their services:
|
Type |
Description |
|
HubSpot revenue operations experts |
Enhancing the efficiency and effectiveness of revenue generation processes using HubSpot. |
|
HubSpot implementation |
Assisting businesses in deploying HubSpot tools and technologies tailored to their needs. |
|
HubSpot migrations |
Aiding in the transition of data and systems to the HubSpot platform from other software. |
|
HubSpot training |
Offering educational resources and training sessions for users to maximise their proficiency with HubSpot. |
|
Vision theme for HubSpot CMS |
Providing a customisable theme for businesses to use within the HubSpot Content Management System, enhancing website design and functionality. |
Icovy
Team size: 8 team members (Accurate of FEB 24 LinkedIn)
Icovy is an American-based medical device marketing agency that specialises in amplifying brands, connecting innovators with their target audiences, and driving success through data-driven strategies.
Their mission is to empower MedTech innovators, entrepreneurs, and established players to navigate the complexities of the industry with confidence. From navigating the intricacies of MedTech marketing to understanding customer behaviour, trends and industry regulations, Icovy is well-established in the sector.
Here’s a breakdown of what Icovy has to offer:
|
Type |
Description |
|
Website development |
Icovy’s medical device web development is built to convert. A strong online presence is everything today. While ecommerce growth has been accelerated by the pandemic, the demand for access to digital health, including MedTech innovation has soared. |
|
Video production |
Flourish online with an established brand identity and capture the attention of your target audience with video for lasting impressions. |
|
Animation |
Icovy will work in tandem with your team of experts to drive your messaging for your investor presentations, marketing collateral, trade show booths, and overall public relations efforts. |
|
Social media marketing |
Social media marketing is one of the most highly used marketing channels. It is an art that can serve as the foundation of your medical device marketing strategy. Your social media strategy should be fully integrated within your company, allowing you to develop a robust content strategy to reach your different customer segment groups on various platforms simultaneously. |
|
Paid advertising |
Lower your cost per lead and overall advertising expenses. Increase your conversion rates, product sales and maximize your profits with Icovy Marketing. MedTech Pay-Per-Click (PPC) ads increase brand awareness by an average of 80%. |
|
SEO |
Start ranking on Google, Bing and more with Icovy’s help you can increase revenue while generating more traffic and qualified leads on the web. |
|
Email Marketing |
Enhance your inbound and outbound marketing efforts with effective end-to-end email marketing strategies and streamline your team’s daily workload. Connect with qualified prospects in a timely manner with ease. |
Cobolt Communication
Team size: 11 team members (Accurate of FEB 24 LinkedIn)
Cobolt Communications prides itself on the subject matter knowledge, which it uses to help emerging and established life science companies communicate effectively and engage their internal and external stakeholders with clear, consistently branded materials.
They are a full-service life science marketing agency that provides expert B2B marketing communications support to pharmaceutical, biopharmaceutical, biotech and medical device organisations. They also provide services to other science-focused companies in the chemical and materials science industries.
We’ve put together a complete breakdown of their services:
|
Type |
Description |
|
Branding and positioning |
Cobalt offers a full suite of brand strategy services for life science companies, from naming and positioning to identity design and development. |
|
Content creation and marketing |
Cobalt’s creative staff contains seasoned content marketing writers and designers who excel at translating complex scientific information into compelling stories. |
|
Design services |
Their designers are expert visual communicators who bring depth and dimension to any print or digital marketing element. |
|
Strategy and planning |
Cobalt strategists work closely with their clients to understand key strategic imperatives and how to support them with their creative efforts. |
|
Paid advertising |
Lower your cost per lead and overall advertising expenses. Increase your conversion rates, product sales and maximize your profits with Icovy Marketing. MedTech Pay-Per-Click (PPC) ads increase brand awareness by an average of 80%. |
The Matchstick Group
Team size: 15 team members (Accurate of FEB 24 LinkedIn)
The Matchstick group was founded in 2011 to focus solely on medical device marketing. They looked at the challenges that medical device companies were facing and decided to build a business that serviced their needs specifically. Focusing solely on the medical device market gives us great insight into our client’s business.
They have a large breadth of creative network of art directors, copywriters, editors, animators, app developers, and web developers allowing them to match talent to task, bringing on board the team that clients need precisely when they need it. It enables them to be more flexible, responsive and efficient than a traditional big agency.
What service do they offer?
|
Type |
Description |
|
Strategy |
They work with medical device companies to define their brand strategy first because everything that they do to launch a medical device should ladder up to the company’s overall objectives. |
|
Brand development |
Whether medical device companies are looking to launch a brand or completely rebrand their organisation they work with them to create an identity that is unique to them. |
|
Email and marketing automation |
Trained on a variety of platforms they develop automation marketing campaigns that help optimise a medical device’s brand success. |
|
Print and digital creative |
The medical device landscape can be cluttered which is why marketing teams need creative solutions to breakthrough. |
|
Animation and video |
They create animations and videos that give clinicians a better idea of how a medical device works, who the company is behind it and the value that a given product or procedure can bring to a patient’s life. |
|
Virtual demos and interactive programs |
The Matchstick Group develops virtual demos and other interactive programs to help medical device marketing teams effectively sell, even when a rep can’t be in the room. |
|
Sale training |
They work with marketing teams to ensure that medical device sales reps understand both the customers they’re selling to and the products that will make a difference. |
Key takeaways
Hopefully this breakdown has given you a better understanding of the North American medical device marketing landscape, so you can make a truly informed decision when it comes to picking an agency to work with.