MedTech marketing that
tells you what it costs
Most agencies make you book a call before revealing a price. We believe you deserve better. Browse our services, select what you need, and get your instant estimate — including a downloadable PDF to share with your team.
You came here to understand
what this will cost. So do we.
Marcus Sheridan of They Ask You Answer says it plainly: pricing is the number one question buyers have, and the companies that answer it honestly win more trust, attract better-fit clients, and close faster. If we hide our prices, we are making you work harder for information you deserve. That is not a good start to a working relationship.
If our investment levels are not the right fit for your stage, you will know immediately. No wasted calls for either of us.
An agency that is transparent about money is one you can trust with your brand. Honesty about cost is where the relationship begins.
MedTech marketing budgets need to be justified internally. Real numbers mean you can build your business case before we even speak.
When you already know the investment range, we skip the awkward budget conversation and get straight to strategy. Everyone wins.
The honest answer: these are averages.
Here is what moves them up or down.
Every figure is based on real projects we have delivered. But no two devices are the same. These six factors typically move a final investment above or below the average you will see in the calculator.
A single product with a clear clinical story costs less to position than a portfolio with multiple indications across different specialties.
One brochure version is straightforward. Multiple language variants, audience adaptations or format sizes all add time and cost.
Projects move faster when stakeholders are available for timely feedback. Delays caused by internal review cycles extend timelines.
If you already have a brand and messaging framework, we build on it. Starting from scratch means foundational work is needed first.
UK studio shoots are straightforward. International filming or hospital access coordination add time and travel to video projects.
A conference deadline with a fixed date can require us to compress our normal process. Expedited timelines may carry a small premium.
Build your own estimate
Select the services you are considering across any of the four categories. When you are ready, enter your details to get your instant estimate — and download it as a PDF to share internally.
Podymos Pricing Calculator
Tick the services you are considering to get your instant estimate.
Foundation work — getting your device story, positioning and brand right before investing in campaigns. This is where StoryBrand certification has the greatest impact.
Campaigns, content and paid media to build brand awareness, generate leads and keep your device front of mind for HCPs and procurement teams.
Clinical education materials that build HCP confidence in your device — from brochures and animations to training videos and translations.
Tools that help your sales team have better conversations, overcome objections earlier, and close deals faster. Built on the 80% video and Endless Customers frameworks.
The investment figures above do not cover everything.
Here are the costs that sit outside our project fees and are typically billed separately or paid directly by you.
Printing of brochures, flyers or exhibition materials. We help you brief the supplier but print is billed separately.
Google Ads or LinkedIn budgets are billed directly to your account. Our fees cover strategy and management, not the spend itself.
Hospital access fees, room hire for workshops, or exhibition floor space are costs you arrange independently.
Travel, accommodation and subsistence for work outside the UK are charged at cost and agreed in advance.
Where additional voiceover artists or licensed music is needed beyond our standard buyout, these are agreed and billed at cost.
Clinical review or regulatory sign-off by your internal or external teams is your responsibility. We write to your compliance requirements.
We do our best work with the right clients.
We want to be upfront about who gets the most value from working with Podymos.
Podymos is likely a great fit if…
- You are a MedTech company marketing a class II or III device
- You need to educate HCPs about a new or complex product
- You want a long-term marketing partner, not just a supplier
- You value clarity and transparency in how you work with agencies
- You have internal stakeholders who need convincing
- You are ready to invest seriously in building a marketing engine
We may not be the best fit if…
- You are looking for the lowest-cost option on the market
- You need a generalist agency with no MedTech experience
- You want us to work without regulatory input from your team
- You need a quick one-off post with no strategy behind it
- You are not yet ready to commit to a proper marketing process
- You expect immediate results from a single piece of content