Transparent pricing for
MedTech marketing
Most agencies make you book a call before sharing a price. We believe you deserve better. Browse our prices, find what fits your stage, and budget with confidence before we ever speak.
Certified StoryBrand agency, HubSpot Partner and Endless Customers coach, dedicated exclusively to MedTech.
You shouldn't have to guess what this costs
Pricing is the number one question buyers have. Hiding ours would mean making you work harder for information you deserve.
Know if we're right for you before the call
If our investment levels aren't the right fit for your stage, you'll see it immediately. No wasted calls for either of us.
An agency that's open about money
If we're transparent about what things cost, you can trust us with your brand. Honesty about price is where the relationship begins.
Build the business case before we speak
MedTech marketing budgets need internal sign-off. Real numbers mean you can make the case to your team without guesswork.
Skip the budget chat, get to strategy
When you already know the investment range, our first call is about what to build, not what it might cost. Everyone wins.
These are averages. Here's what moves them.
Every figure on this page is based on real projects we've delivered. But no two devices are the same. These six factors typically move a final investment above or below the average package price.
Scope and complexity
A single product with a clear clinical story costs less to position than a portfolio with multiple indications across different specialties.
Number of outputs
One brochure version is straightforward. Multiple language variants, audience adaptations or format sizes all add time and cost.
Client availability
Projects move faster when stakeholders are available for timely feedback. Delays caused by internal review cycles extend timelines.
Existing assets
If you already have a brand and messaging framework, we build on it. Starting from scratch means foundational work is needed first.
Filming logistics
UK studio shoots are straightforward. International filming or hospital access coordination add time and travel to video projects.
Timeline
A conference deadline with a fixed date can require us to compress our normal process. Expedited timelines may carry a small premium.
Four packages, built around how MedTech grows
From clear messaging through to a shorter sales cycle, here are the four stages we take MedTech companies through to drive sustained adoption.
Messaging that resonates in seconds
Without clear messaging, your marketing has an anchor weighting it down. Get the words right and every channel works harder for you.
Messaging audit
A focused review of your current messaging with a clear set of recommendations you can action straight away.
- Review of your existing website, sales materials and key collateral
- Prioritised recommendations report you can action straight away
- Include full messaging framework upgrade
- Include additional audience messaging
Messaging framework
A full StoryBrand messaging framework for your device, including workshops, one-liner and brand script.
- Everything in Starter
- Two messaging workshops with your product, marketing and sales team
- Full brand script, one-liner and audience-specific messaging
- Beautifully designed messaging book delivered as a branded PDF
- Include additional audiences
- Include website page copy
Messaging plus website copy
The full messaging framework, then we apply it across your website so your homepage and key pages all sell from day one.
- Everything in Standard
- StoryBrand-structured homepage copy, conversion-focused and ready to publish
- Up to four supporting page copy sets (services, product, about, contact)
- Include additional audiences
- Include additional website page copy
- Web design and build quoted separately based on your CMS
A visual identity that carries your story everywhere
Build a consistent visual identity across every touchpoint, from your website and sales deck to your congress stand. The look that makes your brand feel as serious as your technology is.
Logo refresh
Update and modernise your existing logo, plus a fresh colour palette designed to sit alongside it.
- Logo refresh: 4 to 5 concepts in round one, refined to final
- New colour palette designed to sit alongside the logo
- All file formats provided plus simple usage guidelines
- Include full brand foundations upgrade
- Include brand guidelines book
Brand foundations
A new logo from scratch plus the supporting brand elements (typography, iconography, layout) the rest of your marketing pulls from.
- Everything in Starter
- New logo built from scratch: brand workshop, 4 to 5 concepts, two refinement rounds
- Brand elements (typography, iconography, photo treatments, layout patterns)
- Full brand guidelines document, ready to share with internal teams and external suppliers
- Include launch campaign
- Include brand guidelines book
Brand and launch campaign
A complete brand build paired with a launch campaign so the new identity arrives in market with momentum, not in silence.
- Everything in Standard
- Branding campaign: concept, key visuals, multi-channel rollout
- Campaign messaging and creative direction across digital, print and event touchpoints
- Include brand guidelines book
- Photography quoted separately based on shoot scope
Get your technology in front of the people who need to know
Three packages built around the goal you're chasing: getting visible, generating leads, or running a full launch campaign.
Get visible
Quarterly social presence plus AI search visibility. The minimum to start showing up where your buyers are looking.
- 3-month social media content plan with visuals and posting schedule
- Social media management for 3 months (4 posts per month)
- GEO audit: full visibility review across the AI search platforms
- Include 6, 8 or 12 posts per month
- Include Canva build, roll-up banners or journal ad
Generate leads
Six months of consistent presence. Email and Google Ads turn awareness into qualified leads.
- 6-month social media content plan, including all 4 posts per month with full design and video editing
- GEO audit and recommendations
- HTML email campaign: copy, design and programming for up to 4 emails
- Google Ads full campaign management for 3 months
- High-converting landing page: copy, design and build
- Include 6, 8 or 12 posts per month
- Include journal ad
- Include KOL testimonial video
- Include 8-email nurture sequence upgrade
Run a launch campaign
Multi-channel launch programme that puts paid, social, email and journal advertising to work together over six months.
- Everything in Standard
- 6-month social media content plan, including all 6 posts per month with full design and video editing
- GEO audit and recommendations
- Google Ads full campaign management for 3 months
- 6-email automated lead nurture sequence
- Journal ad design and management
- High-converting landing page: copy, design and build
- Include additional journal ads
- Include KOL testimonial video
- Include 6-month Google Ads upgrade
- Paid media spend and journal placement fees billed separately at cost
Equip your sales team to close clinicians faster
Three packages built around what your sales team needs: a first sales tool, a full kit for the team, or a complete sales programme rolled out across the organisation.
First sales tool
A printed leave-behind kit your team takes into every meeting. The first thing every rep needs in the room.
- 4-page brochure: fully designed, branded and print-ready
- Flyer leave-piece: fully designed, branded and print-ready
- Talk track development based on real sales conversations
- Print-ready files plus digital PDF versions
- Include 5-slide sales presentation
- Include FAQ video Team
- Include 16-slide interactive sales aid
Sales-team kit
The leave pieces, a 5-slide deck, a FAQ video filmed over two days and a workshop to map your sales journey.
- Everything in Starter
- 5-slide static sales presentation, full project
- FAQ video Team: scripting, two-day filming, full post-production
- Sales journey mapping workshop with your team
- Include 16-slide interactive sales aid
- Include launch workshop (in-person or online)
- Include FAQ video social clips
Full sales programme
The leave pieces, the 16-slide interactive sales aid, a FAQ team video, sales journey workshop, in-person launch and social clips.
- Everything in Standard
- 16-slide interactive sales aid with full design and animation
- In-person launch workshop with the sales team
- Social media clips: the FAQ video repurposed into shorter formats
- Include additional online launch workshop
- Include video interactivity
- Travel and accommodation for in-person workshops quoted separately
From awareness to sustained adoption
First, we use story to clearly communicate the value of your technology in a way that's understood in seconds…
…then we create content that answers every customer question so your technology becomes the only choice.
Accelerating adoption
of your device
Click the wheel to enlarge · Tap a stage to explore
See the flywheel in action
A short walkthrough of how each part of your marketing fuels the next, turning early awareness into sustained adoption.
Build your own combination, get an instant total
Pick one or more stages, choose the packages that fit, then customise with any extras you're considering.
Estimate builder
Mix and match across stages. Your total updates live.
Pick the stages you want
Tap one or moreChoose your packages and customise
Package prices don't cover everything
Here are the costs that sit outside our project fees and are typically billed separately or paid directly by you.
Print and production costs
Printing of brochures, flyers or exhibition materials. We help you brief the supplier but print is billed separately.
Paid media spend
Google Ads or LinkedIn budgets are billed directly to your account. Our fees cover strategy and management, not the spend itself.
Location and access fees
Hospital access fees, room hire for workshops or exhibition floor space are costs you arrange independently.
International travel
Travel, accommodation and subsistence for work outside the UK are charged at cost and agreed in advance.
Third-party voiceover and music
Where additional voiceover artists or licensed music is needed beyond our standard buyout, these are agreed and billed at cost.
Medical and regulatory review
Clinical review or regulatory sign-off by your internal or external teams is your responsibility. We write to your compliance requirements.
We do our best work with the right clients
We want to be upfront about who gets the most value from working with Podymos.
Podymos is likely a great fit if…
- You're a MedTech company marketing a Class II or III device
- You need to educate HCPs about a new or complex product
- You want a long-term marketing partner, not just a supplier
- You value clarity and transparency in how you work with agencies
- You have internal stakeholders who need convincing
- You're ready to invest seriously in building a marketing engine
We may not be the best fit if…
- You're looking for the lowest-cost option on the market
- You need a generalist agency with no MedTech experience
- You want us to work without regulatory input from your team
- You need a quick one-off post with no strategy behind it
- You're not yet ready to commit to a proper marketing process
- You expect immediate results from a single piece of content
The questions we get asked most often
Because we only work in MedTech. You avoid the hidden cost of educating a generalist agency about your device, your regulatory environment and your HCP audiences. Our prices reflect deep specialism, StoryBrand certification and a track record specifically in medical device marketing.
Yes. Many clients begin with a Starter package, then build a broader programme once they can see how we work. Starting with the foundation means everything that follows is more effective and better value.
Yes. Services like social media and Google Ads are priced monthly. For clients wanting ongoing strategy and delivery support, we discuss retained arrangements during the discovery call, which typically offer better value than individual project pricing.
The figures are based on real project costs. They're a reliable starting point for budget planning. Your actual proposal may vary, usually within 15 to 25% in either direction, depending on the specific scope, complexity and timeline we agree together.
We spend 30 to 45 minutes understanding your device, your audience and your goals. There's no sales pressure. If it feels like a good fit, we send a written proposal with a clear scope, timeline and fixed investment. You decide whether to proceed at your own pace.
All prices shown are exclusive of VAT. VAT at the current UK rate is added to invoices for UK-based clients. For clients outside the UK, different rules may apply and we'll confirm in your proposal.
Ready to talk? Let's find the right starting point.
You've seen the numbers. Now let's have a conversation about what makes sense for your device and your stage of growth.
Book my call