Are you looking for a new tool to help with your video marketing? Are you considering investing in Vimeo Enterprise but aren’t quite sure if it’s worth it?
Selecting the right video tool for your company is crucial as video content continues to rise in popularity.
Vimeo stands out because of its features that aren’t available on other video players/platforms. However, with four plans available, including the comprehensive yet pricier Vimeo Enterprise, businesses must determine if it’s worth the investment.
In this article, we’ll evaluate the factors that set Vimeo Enterprise apart from other video hosting platforms. You’ll learn about its features, pricing, performance, and overall value. By the end, you should have all the information you need to make an informed decision on whether it’s right for you.
What is Vimeo Enterprise?
Vimeo is a video-sharing platform focused on high-quality content and professional use. Vimeo Enterprise, its premium service, caters to businesses needing advanced video solutions.
The key features of Vimeo Enterprise include secure live streaming, collaboration tools for team feedback, detailed analytics for viewer engagement, and customisable video players. These features make Vimeo Enterprise ideal for internal communications and customer outreach, supporting a broad range of professional video hosting needs.
While Vimeo offers various plans such as Starter, Standard, and Advanced, Vimeo Enterprise offers the most advanced capabilities. With access to a range of different plans, Vimeo allows users of all types to access, to some degree, their software, making it a useful tool for all marketers to have in their toolbox.
Access to add-ons
Vimeo Enterprise provides access to add-ons like interactive video, allowing you to create engaging, interactive experiences for your audience. If you’d like to learn more, we’ve done a full review of interactive videos.
Additionally, Vimeo continually introduces exciting new features that enhance the platform’s capabilities, which you would be able to add to your subscription in the future. In recent months, they have released features like an interactive video studio, which you can find out more about here.
Pros
The availability of add-ons, like interactive video, enables businesses to create immersive and personalised video experiences, boosting viewer engagement. The promise of upcoming features means users are at the forefront of innovative video solutions.
Cons
Currently, interactive video is the only available add-on, and while it can undoubtedly enhance viewer engagement and create immersive experiences, not all businesses need this level of interactivity.
For organisations that primarily focus on simple, informative, or promotional videos, the additional cost and complexity may not be justified.
It’s important for you to assess your specific video goals and determine if the investment in add-ons like interactive video aligns with your content strategy and audience engagement objectives.
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Live events feature
Another perk of Vimeo Enterprise is its live events feature, which aims to enhance the live events experience by providing features like chat moderation and backup streams.
Additionally, the platform offers backup streams to ensure uninterrupted streaming in case of technical issues.
Pros
The chat moderation feature empowers businesses to maintain a safe and engaging live event environment by approving comments before they go live, while the availability of backup streams minimises the risk of downtime and ensures a smooth viewing experience. These are unique features that other webinar hosting sites don’t offer.
Cons
You may want to assess your needs regarding chat moderation and backup streams, as they may not be crucial for all types of events. In that case, you could opt for a cheaper alternative, like Zoom. However, if you do want these features, you can’t subscribe to the live events feature without purchasing the rest of Vimeo Enterprise, which can be very expensive if you’re not interested in the other features.
Integration with other tools
Vimeo Enterprise offers advanced marketing integrations and APIs, allowing you to seamlessly integrate video into your existing marketing technology stack.
Furthermore, it provides robust analytics to gain valuable insights into video performance and audience behaviour.
Pros
You can leverage your existing marketing infrastructure to maximise the impact of your video content. For instance, Vimeo Enterprise can integrate with tools like Mailchimp and HubSpot to sync data streams.
You can use detailed analytics to measure the effectiveness of videos and optimise future marketing strategies.
Cons
You should consider the tools you currently have and how you need Vimeo to integrate with them. Complex integrations may require additional resources and investment, depending on the level of input needed from Vimeo.
Unlimited access
Vimeo Enterprise offers unlimited video uploads, allowing you to host and manage your entire video library without restrictions. Moreover, it supports unlimited seats, enabling seamless collaboration among team members.
Additionally, the ability to have multiple admins and contributors means you can manage how much access team members have to libraries. For instance, you may work with external companies that need to download and comment on videos, but you don’t have to give them upload and management access to do this.
Pros
Unlimited video uploads allow businesses to scale their video content without worrying about storage limitations. Unlimited seats and multiple admins and contributors enhance teamwork, facilitating efficient video creation and management.
Cons
While Vimeo Enterprise’s unlimited offerings are undoubtedly beneficial, the higher price point may be a deterrent for small businesses or those with limited video needs.
Is it worth it?
In conclusion, Vimeo Enterprise provides an extensive range of features that cater to the needs of businesses seeking a professional video hosting solution, offering a comprehensive package.
However, it’s important to consider the price point, which can be as high as £30,000 if add-ons are included.
This higher price may be a significant factor for small or budget-conscious businesses. It’s crucial to evaluate your specific video needs, growth potential, and budget before deciding if the investment is justified. For larger enterprises with substantial video requirements and a need for advanced features, the benefits of Vimeo Enterprise may outweigh the cost.
The unlimited video uploads, collaboration features, customisation options, and marketing integrations can contribute to a seamless and impactful video strategy. Additionally, the upcoming features and Vimeo’s reputation as a leading video platform further enhance its appeal.