Looking for a medical device marketing agency in the United States? Here's our honest list of agencies with a good reputation in the industry, including ourselves.
Each year, we at Podymos meet with many medical device companies looking to partner with a marketing agency that understands the industry and can help them meet their commercial objectives in the US market.
We're often asked who the good US medical device marketing agencies are, and whether we'd recommend ourselves. So here's our honest answer: a list of medical device marketing agencies operating in the United States with a good reputation, in alphabetical order.
A note on this list
Yes, we've included ourselves. We think it would be odd not to, given we wrote this article because people ask us who does what we do. We've described ourselves the same way we've described everyone else, factually and fairly. If you want to skip straight to our entry, here's the link.
We're never ones to shy away from speaking about our competitors. We want you to be as informed as possible so you can find the right agency for your needs.
ClearPivot
ClearPivot is a Platinum Tier HubSpot partner that helps medical device companies build revenue-focused marketing operations around the HubSpot platform.
ClearPivot has a team of around eight people.* They use a flywheel methodology to map out marketing strategy for their clients, and they have a reputation for helping companies see their overall marketing approach more clearly, patching holes and taking advantage of unique opportunities for growth.
Services they offer include:
- HubSpot revenue operations
- HubSpot implementation
- HubSpot migrations
- HubSpot training
- Vision theme for HubSpot CMS
Cobalt Communications
Cobalt Communications is a full-service life science marketing agency that helps emerging and established companies communicate effectively with their internal and external stakeholders.
Cobalt Communications has a team of around 11 people.* They work across the broader life sciences sector, including pharmaceutical, biopharmaceutical, biotech, medical device, and materials science companies. Their strength lies in translating complex scientific information into clear, compelling marketing materials.
Services they offer include:
- Branding and positioning: brand naming, positioning strategy, identity design and development
- Content creation and marketing: scientific content translated into compelling stories by experienced writers and designers
- Design services: visual communications for both print and digital marketing
- Strategy and planning: working closely with clients to understand strategic imperatives and support them creatively
- Paid advertising: targeted advertising campaigns to reach clinical and commercial audiences
Icovy
Icovy is a US-based medical device marketing agency that specialises in brand building, digital marketing, and connecting MedTech innovators with their target audiences through data-driven strategies.
Icovy has a team of around 11 people.* Their mission is to empower MedTech innovators, entrepreneurs, and established companies to navigate the complexities of the industry with confidence. They cover the full spectrum of digital marketing, from website development through to SEO, paid advertising, and email marketing.
Services they offer include:
- Website development
- Video production
- Animation
- Social media marketing
- Paid advertising
- SEO
- Email marketing
Podymos
Podymos is a medical device marketing agency that works exclusively with medical device companies, covering everything from messaging and branding through to launch delivery and sales enablement.
Podymos was founded in 2016 (source) and has a team of 17 people.* They're headquartered in London, UK, and are rapidly expanding in the US with an office in Boston. Unlike many of the agencies on this list, Podymos works exclusively in medical device marketing and doesn't take on pharmaceutical or consumer health work. They've delivered over 1,000 MedTech projects across 30+ medical specialties in the UK, Europe, and the US. Podymos is a StoryBrand Certified Agency, an Endless Customers Certified Coach, and a HubSpot partner agency.
As this is our agency, we should be upfront: we wrote this article. We've tried to describe ourselves using the same factual approach we've used for every other agency on this list. If you'd like to know more about what we do, you can book a call with our team.
Services we offer include:
- Messaging and strategy: StoryBrand messaging frameworks, value proposition and positioning, go to market planning, product launch strategy, channel planning
- Branding and creative: brand identity and design, photography and imagery, video and animation, illustration and CGI
- Digital and awareness: website design and development, social media strategy, email marketing, paid advertising, congress and exhibition support, HubSpot CRM setup and management
- Sales enablement and education: sales cycle acceleration programme, HCP educational content, patient materials, interactive sales tools, sales team training support
Sprig Consulting
Sprig Consulting is a Silicon Valley-based agency focused on early-stage medical technology companies navigating commercialisation with limited resources.
Sprig Consulting was founded in 2008 and has a team of around 11 people.* They bring experience across a broad range of therapeutic areas, which means they can typically get up to speed quickly on a new device category without a lengthy onboarding period.
Services they offer include:
- Strategic planning: market access, customer requirements, investor materials
- Branding: messaging and positioning, brand identity and guidelines
- Market research: stakeholder interviews, user needs assessment, market modelling
- Publications: white papers, case reviews, posters, presentations, clinical manuscripts
- Websites: creative concepts, copy development, project management
- Product launches: commercialisation strategy, tactical implementation, cross-functional management
- Digital and print advertising: banner ads, programmatic marketing, ad creation and placement, email campaigns
- Social media and PR: strategic planning and implementation, press releases, industry editor outreach
The Matchstick Group
The Matchstick Group was founded in 2011 with a sole focus on medical device marketing, built specifically around the challenges that device companies face.
The Matchstick Group has a team of around six people.* They operate with a flexible model, drawing on a creative network of art directors, copywriters, editors, animators, and developers as needed for each project. This allows them to match the right talent to each brief rather than assigning whoever happens to be available.
Services they offer include:
- Strategy: brand strategy aligned with overall company objectives for medical device launches
- Brand development: creating unique brand identities, whether launching a new brand or rebranding
- Email and marketing automation: automated campaigns across multiple platforms
- Print and digital creative: creative solutions designed to cut through the clutter in the medical device space
- Animation and video: content showing clinicians how a device works, who's behind it, and its value to patients
- Virtual demos and interactive programmes: interactive tools to help sales teams sell effectively, even remotely
- Sales training: training to ensure sales teams understand both their customers and their products
Which agency is right for you?
The right agency depends on what you need, the size of your company, and where you are in your product lifecycle.
If you're already using HubSpot or planning to adopt it, ClearPivot specialises in getting the most out of that platform. If you're an early-stage company with tight resources, Sprig Consulting was built specifically for that situation. If you need a full-service digital marketing partner, Icovy covers a broad range of channels. If you need an agency with deep scientific and life sciences fluency beyond just medical devices, Cobalt Communications works across the wider sector. If you want a small, specialist medical device agency with a flexible creative network, The Matchstick Group is worth a conversation. And if you're looking for an agency that works exclusively in medical devices with experience across messaging, launches, and sales enablement, that's what we do at Podymos.
We'd genuinely recommend speaking to a few agencies before making a decision. Every company on this list has a good reputation, and the best fit will come down to your specific situation.
If you'd like to have a conversation with us about your medical device marketing, you can book a free call with our team.
You might also find these resources helpful:
- A complete guide to medical device marketing
- How to prepare a successful medical device product launch
- Agency, freelance, or in-house: which is right for your medical device company?
* Team sizes sourced from LinkedIn Sales Navigator, March 2026.
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