Grow your revenue without growing your team
Let content handle the repetitive questions so your sales team can focus on selling
Is your most expensive resource stuck doing the wrong job?
When content is used correctly
everything changes
Stronger sales conversations
Your team spends less time educating and more time closing
Faster buyer decisions
Prospects move through the sales process with clarity and confidence, rapidly boosting revenue growth
Greater focus where it counts
Your team can prioritise new opportunities and deliver better client support
The sales cycle acceleration programmeTM
3 simple steps
We align your sales and marketing teams on the move to self-education, then map your sales cycle to uncover friction and opportunities for content.
With your team we identify where content can shorten your sales cycle and create targeted materials that answer key questions and objections.
Next we support rollout of new materials, then review quarterly to measure impact and plan new content to keep compressing your sales cycle.
With transformational
outcomes
your sales cycle with content?
Schedule a 30-minute call to discuss your goals and see how the programme can support your team.
Map your sales process and uncover the questions slowing decisions, and understand where content will help most.
With content that frees your team from repetitive conversations so they can focus on new opportunities.
Frequently
asked questions
This programme is suitable for teams of all sizes from 5 up to 100+
The best way to measure the success of sales cycle acceleration is with a well set up Customer Management System (CRM).
This will enable you to see and measure the following metrics as the programme processes, clearly showing its impact over time.
- Length of sales cycle
- Number of visits in a sales cycle
- Conversion rate
- Number of bad fit meetings with prospects
- We can support you to do this so you start seeing results quickly.
As part of the programme, we'll develop content tailored to address repetitive questions your team are hearing, to accelerate your buyer's journey.
That can include:
Short, question-based videos (like 80% videos) featuring real team members answering common queries.
Digital flyers or documents to support in-person discussions and online investigation.
Clinical summaries that explain key results visually, used before, during or after a meeting.
Interactive sales aids, designed for use on tablets, desktops, or mobiles, often built around real customer concerns and clinical data
The important thing is that the type of material created is done so to complement a part of your sales journey, so that it frees up your sales team time, allowing them to spend more time where it matters.
An 80% video is a short, focused video that features your customer-facing team answering the most common questions prospects ask during each stage of your sales process. It helps them move forward before meeting your team, reducing the length of your sales cycle.
You can create videos across different touchpoints, like the initial meeting, before a clinical evaluation, for procurement, or during onboarding, and share them via your website, social channels, or email to boost efficiency and engagement.
