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OUR SERVICES

Marketing

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Company branding

Website development

Product materials

Technique videos

Technique animations

Digital communication

Event management

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Physician symposia

Key opinion leader meetings

Exhibition presence

Product launches

Local and International sales meetings

Company branding

A company’s brand helps to tell the story of who it is and what it represents to its customers. At Podymos we work with each client to understand its current market position, corporate culture and future goals so that these can be appropriately represented in the final brand design.  Services include:

  • Brand development
  • Logo design
  • Top-line messaging
  • Incorporation of brand elements into existing printed and electronic materials
  • Company website
  • PowerPoint templates
  • Product / corporate literature
  • Business cards and letterhead

Website development

Website design is an important element of telling the story of a company and the products it offers. Potential customers need to source information with the fewest number of clicks and find the site engaging and easy to read. At Podymos we work with talented graphic and website designers who can deliver just this, in a manner congruent with the medical device industry.  Podymos works with clients in the following areas of website design:

  • Messaging and content development
  • Graphic design and layout
  • Ongoing website management
  • Search engine optimisation

Product materials

Developing clear and concise product materials requires detailed market knowledge and a clear understanding of how a product will be used in the clinical setting. Podymos has first hand experience in many therapeutic areas and prides itself on quickly understanding new markets and technologies. At Podymos we work with clients on the following aspects of product material development:

  • Product messaging and content development
  • Graphic design and layout
  • Procedural guides

Technique videos

A professional technique video can help the viewer understand the most complex aspects of a surgical procedure, in a way that text and illustrations cannot. Podymos works with an award winning, specialist medical media film crew to capture each step of a procedure in the surgical setting. Once completed the footage is fully edited to produce a clear and concise technique video that can be used in a number of training and / or promotional settings.  Podymos works with each client in the following areas:

  • Development of a step by step filming guide
  • In surgery filming with a specialised medical media film crew
  • Complete video editing to deliver a concise and instructional technique video

Technique animations

A technique animation provides a 3D view of the human body and clearly shows in an illustrative manner how a medical device is placed in relation to or interacts with certain anatomical landmarks. This type of media is extremely useful as a training or promotional tool when introducing a new technique or product to the market, or in conjunction with a more clinically focused technique video. At Podymos we offer the following services in animation development:

  • Step by step animation storyboard
  • Technique animation programming
  • Review of anatomical accuracy with selected physicians
  • Recording and incorporation of professional voiceover

Digital communication

An effective digital strategy can allow a company to communicate with its audience on an ongoing basis, raising awareness of a disease state among patients or providing scientific updates to physicians. 

In a world where doctors spend twice as long looking at online resources when making a clinical decision (compared to print)1 and 72% of internet users report looking for health information online2,3 this mode of communication is becoming increasingly important.  At Podymos we offer the following services to support your digital communications:

  • Social media strategy development
  • Full social media management (including content development)
  • Website development
  • Search engine optimisation
  • Social media advertising
  • Google Adwords

1. Manhattan Research – Google Physician Channel Adoption Study
2. Health Online 2013. [http://www.pewinternet.org/2013/01/15/health-online-2013/]. Accessed 3 Jan 2018
3. Pew Internet and American Life Project. Internet user demographics. Washington, D.C.: Pew Research Center; 2013.

Physician symposia

At Podymos we specialize in national and international physician symposia.  We work with clients on all aspects of an upcoming event from identifying the objectives of a meeting to managing the smallest of logistical details. Our experience in the medical device industry allows us to become part of a client’s marketing team, providing support in the following areas:

  • Symposium objectives
  • Agenda development
  • Communication strategy design and implementation
  • Management of venues, transportation and external providers
  • Design and production of supporting printed and electronic materials
  • Collection and analysis of attendee feedback
  • Full budget and logistical management before, during and after the symposium

Key opinion leader meetings

Key opinion leaders can provide companies with invaluable insights into current and future market trends, offering specialist guidance on scientific strategies or product development pipelines. At Podymos we work alongside client marketing and clinical teams to deliver meetings that give meaningful direction to the client.  Services include:

  • Meeting objectives
  • Agenda development
  • Pre and post meeting communication plan
  • Design and production of supporting printed and electronic materials
  • Management of venues and transportation
  • Full budget and logistical management before, during and after the meeting

Exhibition presence

National and international exhibitions provide important exposure for a company’s brand and product portfolio, and an excellent forum to develop existing and new physician relationships. Podymos understands the work required to deliver an effective exhibition presence, from overall strategy to interactive stand design to in-meeting symposia.  Services include:

  • Exhibition strategy (scientific and promotional)
  • Design and production of exhibition stand
  • Design and production of supporting printed and electronic materials
  • Communication strategy design and implementation
  • Management of venues and transportation
  • Full budget and logistical management before, during and after the exhibition

Product launches

Product launches leave attendees enthusiastic about the possibilities in front of them, providing a clear roadmap to gain market share or develop a new therapy area.  Podymos works with clients through all stages of a new product launch from market analysis to sales tool development to the organisation of launch meetings to ensure each product is seamlessly and effectively launched into the market. Services include:

  • Market analysis and research
  • Product messaging
  • Sales tool development
  • Pre and post-meeting communication plans
  • Management of venues, transportation, and external providers
  • Full budget and logistical management before, during and after product launch

Local and International sales meetings

Successful sales meetings leave attendees enthusiastic about the possibilities in front of them, whether that be by capitalising on an existing portfolio or introducing a new innovative product to their customers. Podymos helps clients to deliver meetings that empower attendees to take action. Services include:

  • Meeting objectives
  • Agenda development
  • Pre and post meeting communication plans
  • Design and production of supporting printed and electronic materials
  • Management of venues, transportation and external providers
  • Full budget and logistical management before, during and after congress
home-podymos

Contact us if you would like to discuss:

Unit 1 Old Pumping Station
Pump Alley
Brentford
TW8 0AP
United Kingdom

+44 (0) 203 633 0113